AOL Executive Vice President of Programming, Bill Wilson, announced this week that AOL plans on launching twelve new sites over the next six months and up to 30 sites by the end of the year. Plain and simple, AOL has moved in to the online advertising market and to win in that market you new impressions… lots of impressions. Wilson told Bloomberg.com, “We want to be sure we are appealing to as many consumers as we can.”

AOL sites had a combined total of 109.4 million visitors in January putting the company in fourth place behind Yahoo, Google, and Microsoft. Microsoft published their own web strategy back in November with some lofty ambitions themselves.

It will be interesting to see if AOL comes up with any innovation in this move. To get traffic and maintain traffic, AOL will have to either offer a service that no one else does, or execute an existing idea better than the competition. But can that deliver innovation, quality, and quantity with great speed. We can only wait and see.