BillShrink hopes to help customers save money on their bills — and the first bill they are attacking is the cell phone bill. Customers will answer a set of questions related to their cell phone needs and be given the opportunity for BillShrink to access their cell phone account and analyze their habits. Based on the information gathered, BillShrink will suggest an optimal plan and add-ons offered by a variety of providers. BillShrink plans to move in to other areas eventually.

The company will primarily generate revenue by generating leads for marketers. The company has been under development for 7 months and is now headed by Peter Pham who was formerly the VP of Business Development at Photobucket. The site will launch in a couple of weeks.