NPD StudyWeb-based word processors, spreadsheet applications, and other productivity tools are pretty popular in the web business arena these days. But, a recent NPD survey of 600 PC users showed that most have never used a web-based productivity suite.

  • 94% of US computer users have never used a web-based productivity suite
  • 73% have never heard of a web-based productivity suite
  • 21% have at least heard of one of these apps, but have never tried it
  • A whopping 1.5% use a web-based productivity suite along with desktop apps
  • 0.3% use web-based productivity suites exclusively

The companies pushing these application suites have a lot of work to do in building awareness in the market. The good news: there is a lot of growth for them to go after.