About a month ago Kevin Rose, from digg.com, announced a few features that we should be expecting. The most popular of which would be digg’s ability to determine the type of articles you are most interested in and suggest those articles to you.

Beating digg to the punch is Thoof - which is in an invite-only beta mode. Similar to digg, users post articles with the url, title, and a description. After submitting the article it is then placed in a pool, which Thoof will use to compare against users that may be interested in that article’s content.

CEO Ian Clarke says Thoof knows what you’re going to like, “from the first moment you visit the site.” There’s a lot of information feeding into the system. For example, it takes all the information your browser passes to it, such as your platform and IP (which it uses to take a stab at your physical location), and correlates that with items that other similar people have clicked on. Of course, it also records what you click on, but it doesn’t yet develop a profile based on your Web history outside of Thoof or from other clues you leave on your system.