Guy Kawasaki’s latest venture, Truemors, has launched. Unfortunately, like others, I can’t help but think this is completely useless.

I’ve been a part of the beta for two weeks now and it has really taken a great deal of respect for Guy not to blog about this until the launch. Truemors allows users to post a rumor (that I guess should be true? No real guidance here) via a variety of methods: either by phone, text message, email, or simply filling out a form online.

The filtering on the website is non-existent, there’s not even a digg-style “knowledge of the masses” buffer. Whatever you post gets displayed. As you can guess, the site is full of insightful tidbits such as: “Truemors got my girlfriend pregnant” or “it’s easy to spam this site” (which got deleted during the writing of this article).

When first visiting the site you are presented with the Latest Truemors, the most prominent portion of the site, and where the most retardation exists. To the right is a sidebar housing the Greatest Truemors, but there’s no explanation as to how these items are selected. Once a rumor falls off of the Latest page it is archived within a category.

Like many others, I am left wondering - would anyone care if this wasn’t backed by Guy? I’m pretty sure Truemors would receive absolutely zero attention if someone like myself launched it.

Oh well, in 3 months it will be in TechCrunch’s Deadpool anyways - so enjoy it while it lasts.