GoogleJeremy Luebke is participating in the beta of Google’s Audio Ads and has posted a preview of how it all goes down.

Not surprisingly, the interface is very familiar to AdWords users with a few minor changes (rather than clicks and CTR%, you see ad plays and impressions). Google also requires a transcript of all ads and screens them before they are put into the live rotation.

Google Audio Ads - Find a SpecialistIf you don’t have the best speaking voice, Google has provided an easy-to-use search to find talent. You can even request that the talent bids on your ad, ensuring you get the best price.

In addition to the basic demographic targeting (location, age, etc) you can also focus your ads on specific station formats (genre of music they play), and schedule specific days/times for your ad to play.

It’s very interesting to see Google get into the alternative advertising markets (as opposed to web ads). If you recall, Google ran a similar campaign within various computing magazines - basically, Google purchased an entire page and then split that up into ad units and sold those to businesses. Unfortunately for the magazine model, it’s almost impossible to track the impact the advertisements have on your business; whereas Internet, TV, and Radio all have verifiable metrics (will Google be entering the TV market soon?).

This market could have an amazing impact for small businesses as these high traffic advertisements are often very expensive. If Google can continue to block out a significant chunk of the advertising, then resell that in smaller ‘ad units,’ while still turning a profit, this could change the advertising game as a whole.