A few days ago I wrote about Pluck launching BlogBurst, an aggregator of sorts that provides blogger’s content to big name print media for use in their publications.
After receiving an invitation to join I went ahead and proceeded with activating my account, not really knowing what to expect on the backend of the BlogBurst website. Despite a few vague errors (which are to be expected, it is still in beta), I was impressed with how intuitive the interface is. Clearly defined “status” images informed me exactly of what I needed to complete.

Once I completed my Personal Profile I went through a simple blog verification process, simply confirming that I owned Betaflow. There are various methods of claiming ownership, but the simplest is as simple as entering your administration username and password. If you don’t feel comfortable entering this information you can add a small javascript to your blog template and then request that BlogBurst verify this script exists.
In the future, BlogBurst will offer detailed reports of exactly how they are helping your content spread to the far reaches of media. Reports will track your presence on any publisher partner’s site including all headline views, post views, and referrals back to your blog.
BlogBurst also hints at a revenue model for the future, possibly charging bloggers a nominal fee for providing this service, although they have decided to waive this fee throughout the entirety of 2006 (and don’t mention it anywhere but in the FAQ).
For the time being, it’s an interesting service that has been well designed from an end user’s standpoint, but only time will tell if it proves worthwhile in increasing traffic (and ultimately revenue) here at Betaflow and whether it will be worth paying a fee for their service in the coming years.
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