Microsoft’s recently unveiled adCenter Incubation Lab, adCenter for short, is making quite a stir in the advertising world. Currently 25% of MSN’s search advertisements are being served via adCenter (while the rest are through Yahoo’s Overture, a contract that will end in June).

Microsoft is targeting many areas for it’s online advertising, including blogs, search, and video. The most remarkable of which being video hyperlinking that detects products on TV and allows an instant referral to information about the product. For instance, while watching Desperate Housewives you could click on a cast member’s outfit and be taken to a page full of information and further links to websites in which you could purchase the items within the outfit.

Microsoft’s taking a gamble with this, but people said the same of Google a number of years ago - only time will tell if Microsoft can dethrone the king of advertising.